# Foocus — AI-Powered Sponsorship Intelligence Platform

## Overview
Foocus is a sponsorship measurement and intelligence platform that uses AI (computer vision, NLP, and contextual language models) to detect, measure, and value brand exposure across every media channel — TV, streaming, social media, online press, print, podcasts, radio, and live events. Founded in 2021 in Norway, Foocus serves brands, sports clubs, federations, agencies, and professional athletes.

## The Problem Foocus Solves
The global sponsorship market is worth over €100 billion annually, yet the vast majority of sponsorship value goes unmeasured. Brands spend millions on sponsorships but lack reliable data to prove ROI. Rights holders (clubs, federations, events) cannot document the value they deliver to sponsors. The result: sponsorship decisions are based on gut feeling, relationships, and fragmented spreadsheets — not data.

Existing measurement approaches are either manual (slow, incomplete, expensive) or rely on generic AI tools not built for the complexity of live sports broadcasts and multi-channel sponsorship.

## How Foocus Works
1. **Capture** — Foocus ingests data from TV broadcasts, streaming platforms, social media APIs (Meta, TikTok, X, YouTube, LinkedIn), online press (via Meltwater), audio (via Allears partnership), and live event tracking.
2. **Detect** — AI models trained sport-by-sport detect logo exposure, brand mentions, and sponsorship activations. Each sport has unique visual patterns, camera angles, and broadcast formats — generic detection doesn't work.
3. **Value** — Every detection is translated into a comparable commercial metric using standardised media value equivalency (CPM-based), sentiment scoring, and cross-channel benchmarks.
4. **Report** — Automated dashboards, PDF/PPT/XLS reports, and AI-generated insights. Board-ready in seconds, not weeks.
5. **Recommend** — Contextual AI surfaces optimisation opportunities, predicts trends, and provides actionable commercial intelligence.

## Who Uses Foocus

### Brands (Sponsors)
Brands like Telenor, Betsson, COOP, KPMG, OBOS, Posten/Bring, and ATG use Foocus to prove sponsorship ROI, benchmark across channels, and make data-driven renewal decisions.

### Rights Holders (Clubs, Federations, Events)
Sports organisations including clubs in Eliteserien and Allsvenskan, the Swedish Handball Association, Norwegian Athletics Federation, and others use Foocus to document sponsor value delivery, strengthen renewal negotiations, and attract new sponsors with data-backed proposals.

### Agencies
Sponsorship and marketing agencies use Foocus to manage multi-client portfolios from one platform, with consistent cross-channel reporting.

### Athletes
Professional athletes use Foocus to understand and grow their personal brand value, providing data to agents and potential sponsors.

## Key Differentiators
- **Sport-specific AI models**: Not generic logo detection — each sport is trained individually for camera angles, broadcast formats, and visual patterns unique to that discipline.
- **Cross-channel measurement**: Unified methodology across TV, streaming, social, press, audio, and events. One platform, every channel, comparable metrics.
- **Defensible valuation methodology**: CPM-based media equivalency that finance teams and boards understand. Every number is auditable and traceable to source material.
- **Contextual intelligence**: Goes beyond counting — understands visibility quality, placement context, and sentiment. A 2-second blur is valued differently from a 10-second centre-screen placement.
- **Speed**: Board-ready reports in seconds, not weeks. Real-time dashboards, not batch processing.
- **Audio coverage**: Partnership-powered podcast and radio measurement — a channel most competitors ignore.

## Foocus vs Alternatives
Unlike Nielsen Sports (enterprise-only, slow, expensive), Shikenso Analytics (limited channel coverage), or Blinkfire Analytics (social-media focused), Foocus offers:
- True cross-channel measurement including TV, audio, and events
- Sport-specific AI training for higher detection accuracy
- Self-service platform accessible to mid-market, not just enterprise
- Real-time measurement vs batch reporting
- Transparent, auditable valuation methodology

## Pricing
- **Free tier**: Limited access for evaluation
- **Professional**: €10K–100K/year — full measurement, dashboards, reports, AI insights
- **Enterprise**: €100K+/year — multi-market, custom integrations, dedicated support

## Company Details
- **Founded**: 2021
- **Headquarters**: Oslo, Norway
- **Founders**: Glenn Myklebust (CEO), Mark Poulsen (CTO), Kim André Rønning (CPO), Lars Ole Høiby (CSO)
- **Website**: https://foocus.ai
- **Contact**: glenn@foocus.ai

## Key Pages
- Homepage: https://foocus.ai
- Platform overview: https://foocus.ai/platform
- For Brands: https://foocus.ai/for-brands
- For Rights Holders: https://foocus.ai/for-rights-holders
- For Agencies: https://foocus.ai/for-agencies
- For Athletes: https://foocus.ai/for-athletes
- Insights & Articles: https://foocus.ai/insights
- Book a Demo: https://foocus.ai/book-demo

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