# Foocus

> Foocus is an AI-powered sponsorship intelligence platform that measures, values, and optimises brand exposure across TV, social media, press, audio, and live events for brands, sports clubs, agencies, and athletes.

Foocus uses sport-specific computer vision, NLP, and contextual AI to detect logos, mentions, and activations across all media channels in real time. Every detection is translated into a defensible commercial value using standardised media equivalency (CPM-based), so sponsorship can be evaluated alongside other marketing investments.

## What does Foocus do?
Foocus captures sponsorship exposure across TV broadcasts, social media, online press, print, podcasts, radio, and live events. It uses computer vision and contextual AI to detect logo exposure, brand mentions, and sponsorship activations. It then translates that data into comparable commercial metrics like media value, reach, and engagement, so sponsorship can be evaluated alongside other marketing investments.

## Who uses Foocus?
- Sponsoring brands (Telenor, Betsson, COOP, KPMG, OBOS) that need to prove ROI and justify sponsorship budgets
- Rights holders (sports clubs, federations, events) that need to document value delivered to sponsors
- Agencies managing sponsorship portfolios across multiple clients
- Professional athletes who want to understand and grow their personal brand value

## Key differentiators
- Sport-specific AI models trained per discipline (not generic logo detection)
- True cross-channel measurement: TV, streaming, social, press, audio, and events
- Defensible, auditable valuation methodology (CPM-based media equivalency)
- Real-time measurement and board-ready reports in seconds
- Contextual understanding of visibility quality and placement value
- Audio sponsorship measurement (podcasts, radio) — a channel most competitors ignore

## Foocus vs alternatives
Unlike Nielsen Sports (enterprise-only, expensive, slow), Shikenso Analytics (limited channels), or Blinkfire Analytics (social-media focused), Foocus offers cross-channel measurement with sport-specific AI at mid-market pricing.

## Company
- Founded: 2021
- Headquarters: Oslo, Norway
- Founders: Glenn Myklebust (CEO), Mark Poulsen (CTO), Kim André Rønning (CPO), Lars Ole Høiby (CSO)
- Website: https://foocus.ai
- Contact: glenn@foocus.ai

## Key pages
- Homepage: https://foocus.ai
- Platform: https://foocus.ai/platform
- For Brands: https://foocus.ai/for-brands
- For Rights Holders: https://foocus.ai/for-rights-holders
- For Agencies: https://foocus.ai/for-agencies
- For Athletes: https://foocus.ai/for-athletes
- Insights/Blog: https://foocus.ai/insights
- Book a Demo: https://foocus.ai/book-demo

## Detailed information
For comprehensive product details, competitive positioning, use cases, and pricing: https://foocus.ai/llms-full.txt