At Foocus.ai, our aim is to make a complex world more easy to understand and provide clear insights to our users on how to grow their commercial value in sports and entertainment.

The idea of Foocus.ai was born while working in the media industry and after a norwegian rallycross driver, a MMA-fighter a Olympic rower showed us the challenges professional athletes face when trying to build their brand and commercial value. We started talking to brands and rights-holders and quickly learned that there was a lack of good methods and ways to document sponsorship impact in the industry.

Armed with experience from media, martech and data analytics, we set out to solve the one problem to help them all -what is really the true value of sponsorships?