About Foocus | Sponsorship Intelligence Company

What is really the true value of sponsorships?

We started Foocus because we couldn't answer a simple question. We were working with a rallycross driver, an MMA fighter, and an Olympic rower, helping them build their brands. Every time a sponsor asked "what did we get?", we had nothing solid to show them. No shared method, no consistent language, no real proof.

That frustration became a conviction. Sponsorship deserves the same analytical rigor as every other marketing investment. So we built the system we wished existed: one that makes the complex world of sponsorship easier to understand, and helps the people in it grow their value with evidence, not assumptions.

Our approach

Understanding value, not just counting logos

Sponsorship value isn't something you report once at the end of a campaign. It's something you understand, explain, and actively grow, continuously. That takes more than a monitoring tool. It takes a system that connects data across channels, applies consistent logic, and increasingly helps you make better decisions.

We capture sponsorship presence across TV, social media, press, podcasts, and events. Our AI translates that into metrics marketing teams can actually trust. Then we put those insights to work through real-time dashboards, automated reports, and increasingly, recommendations that help you act before the opportunity passes.

The team

Built by people who know sponsorship from the inside

We've sat on both sides of the table. As buyers and sellers of sponsorship, in agencies and in-house, in boardrooms and at the stadium. That's why we build what we build.

Glenn Myklebust

CEO & Co-founder

Former GroupM, Mindshare, and Implement Consulting Group. 15+ years in media strategy and commercial advisory.

Kim André Rønning

CPO & Co-founder

Former Mindshare and Kristiania University College. Data analysis, effect measurement expertise combined with hands-on marketing and sponsorship industry experience.

Lars Ole Høiby

CSO & Co-founder

Former Stratkom, Aabø PR, and SponsorService. Deep commercial network in Nordic and European sponsorship. 20+ years of industry relationships.

Mark Poulsen

CTO & Co-founder

Former IndyRiot and Builton. ML engineering background with expertise in computer vision, data pipelines, and scalable AI systems.

What drives us

Built on conviction, not convention

Evidence over opinion

Sponsorship decisions should be based on data, not gut feeling. We build the tools that turn fragmented signals into clear, defensible evidence.

Clarity over complexity

The sponsorship ecosystem is complex enough. Our job is to simplify, not to add more noise. Every feature should make the world easier to understand.

Partnership over product

We co-develop with our customers. The platform is shaped by real workflows, real negotiations, and real commercial pressure, not theoretical use cases.

Redefining how sponsorship value is understood