For Brands
Foocus gives marketing teams and brand managers the intelligence to measure sponsorship ROI, justify investment to the board, and optimize every partnership in their portfolio.
The challenge
Budget review is next week. The CMO wants to know what the sponsorship delivered compared to paid media. You have a folder of screenshots and a feeling it worked. That's not going to cut it.
Digital has attribution. Performance marketing has ROAS. Sponsorship has... a post-season report that took three weeks to compile. In budget discussions, guess which one gets cut first.
Five sponsorships, five different formats, five different "feelings" about what's working. But no way to actually compare them side by side and make a real call.
How Foocus helps
AI detects your brand exposure across TV broadcasts, social media, online articles, print, podcasts and more. Automatically, in real time, across all your sponsorship properties.
Generate comprehensive reports with comparable metrics, including media value, reach, impressions, and engagement, that make sponsorship sit alongside your other marketing investments.
Compare sponsorship properties side-by-side. See which partnerships deliver the highest return, where to invest more, and where to renegotiate terms.
Foocus surfaces opportunities you'd otherwise miss, from underperforming assets to emerging audience segments and optimal activation timing, so you can grow value proactively.
"Foocus transformed how we evaluate our sponsorship investments. For the first time, we can show the board exactly what each partnership delivers, in metrics they understand."
Thomas Nilsen
Head of Sponsorships, National Brand
Get started
20 minutes. We'll show you real data on real sponsorships.
Yours, if you'd like.