For Rights Holders
Foocus helps clubs, leagues, and federations document sponsorship delivery, package their assets with confidence, and negotiate from a position of strength.
The challenge
Without hard data, you're pricing sponsorship packages on precedent and instinct, leaving revenue on the table and giving partners ammunition to negotiate down.
End-of-season reports take weeks to compile, vary in format every time, and arrive too late to influence the decisions that matter, like renewals and upsells.
When sponsors can't see clear ROI, renewal conversations become uncomfortable. You know the value is there. You just can't show it convincingly enough.
How Foocus helps
Every logo exposure, every social mention, every broadcast appearance, captured automatically across all channels. No more manual tracking or guesswork.
Generate polished, data-rich reports for your sponsors in seconds. Show them exactly what their partnership delivered, in metrics that resonate with their marketing team.
Understand the true commercial value of your sponsorship inventory. Price packages based on evidence, not precedent, and justify every number in renewal negotiations.
AI identifies which sponsors are getting outsize value (upsell opportunities) and which ones need attention, so you can act before renewal conversations even start.
"Foocus changed how we talk to sponsors. We went from guessing to presenting real, credible numbers. Our renewals have never been stronger."
Maria Hansen
Commercial Director, Top-tier Norwegian Club
Get started
20 minutes. We'll show you what your sponsors are actually getting.
The numbers might surprise you.