The Platform

From raw data to commercial clarity

Foocus captures sponsorship exposure across every channel, values it automatically with AI, and turns it into insight you can act on, in real time.

Document

Every exposure captured automatically across channels

Measure

AI detects logos, mentions, and brand presence

Value

Commercial value calculated with comparable metrics

Report

Board-ready reports generated in seconds

Grow

AI recommendations to increase commercial performance

Step 01 — Document

Sponsorship documentation on autopilot

Foocus continuously monitors and captures every instance of brand exposure across TV broadcasts, social media posts, online articles, print media, and live events. No manual tracking. No missed moments.

Automatic capture across 10+ channel types
Historical data from day one. Nothing gets lost
Real-time monitoring with instant notifications

Step 02 — Measure

AI-powered detection across every channel

Smart algorithms detect and identify logo exposure, brand mentions, and sponsorship activations, whether it’s a jersey on a broadcast, a post on Instagram, or a mention in a podcast.

Computer vision for logo and brand detection in video and images
Audio recognition for podcasts, radio, and TikTok
NLP for press, social captions, and online mentions

Step 03 — Value

Commercial valuation you can trust

Foocus translates raw exposure data into comparable commercial metrics, so sponsorship finally sits alongside your other marketing investments.

Media value equivalency

Every exposure is valued against comparable paid media rates, giving you a number that finance teams and boards understand immediately.

Reach and impressions

Track actual audience reach across channels, from broadcast viewership to social engagement, with methodology that holds up to scrutiny.

Benchmark and compare

Compare sponsorship properties, time periods, and channels side by side. See what’s delivering, and what’s not, at a glance.

Step 04 — Report

Reports that build trust, generated in seconds

No more weeks of manual report-building. Foocus generates comprehensive, presentation-ready reports that make stakeholders, boards, and partners trust the numbers.

Export to XLS, PPT, or PDF via pre-built templates
Customizable with your branding and partner logos
Scheduled delivery: weekly, monthly, or per-event
Consistent methodology across every report

Step 05 — Grow

AI-driven recommendations to grow value

Foocus doesn’t just measure. It learns. AI surfaces the opportunities you’d otherwise miss, helping you make smarter decisions and increase commercial performance over time.

Identify underperforming assets and activation gaps
Audience insights: demographics, interests, geography
Optimal timing and channel recommendations
Trend detection and anomaly alerts

Foocus — AI recommendations and insights

Channels and sources

Every channel. One platform.

Foocus captures sponsorship value wherever it appears, automatically, continuously, and with consistent methodology.

TV Broadcasts Instagram Facebook TikTok YouTube X / Twitter LinkedIn Online Press Print Media Podcasts Radio Live Events Streaming

See it in action

Ready to see Foocus work?

A 20-minute demo tailored to your situation.
No commitment. No pressure.

Book a Demo