Athlete Intelligence

Every athlete’s brand value, at a glance

Roster gives clubs, federations, and agencies a live view of every athlete’s commercial value — exposure, engagement, and sponsorship impact across all channels.

See Roster in Action

Roster

14 athletes

All Top value Trending

Athlete Brand value Trend Exposure Share

M. Helgesen

Forward

€842k

↑ 18%

1,240

A. Strand

Midfielder

€614k

↑ 12%

980

K. Larsen

Goalkeeper

€391k

↓ 3%

540

E. Nilsen

Defender

€287k

↑ 24%

410

From squad list to commercial intelligence

Roster tracks every athlete automatically. No manual uploads, no spreadsheets. Connect your channels and the data flows.

Connect

Add your athletes and connect their social channels, broadcast feeds, and press coverage. Foocus starts tracking immediately.

Measure

AI detects logo exposure and brand mentions across every channel. Each moment is captured with verified evidence — the actual frame with the logo detected.

Compare

See brand value per athlete, compare performance across the squad, and identify who drives the most commercial value for your partners.

Built for everyone in the sponsorship chain

Clubs & Federations

Show sponsors exactly which athletes drive the most value. Use Roster data to negotiate renewals, price new inventory, and report on delivered exposure.

Brands & Sponsors

See which athletes in a sponsorship deal actually deliver. Compare brand value across the roster to understand where your investment goes.

Agencies

Manage roster intelligence across multiple clients. One view of every athlete, every club, every sponsorship deal in your portfolio.

Athletes & Representatives

Know your commercial worth. Roster gives athletes and their agents the data to negotiate better deals and track brand growth over time.